Pepsi and Robert Trent Jones - Text to Win Giveaway - - Jackson, MS

In the late 1980's, two very important things were on the mind of Dr. David Bronner, CEO of the Retirement Systems of Alabama. First, how to effectively diversify the assets of the state's pension fund; and secondly, how to help the state of Alabama. His philosophy was this: "The stronger the Retirement Systems of Alabama can make Alabama, the stronger the Retirement Systems will be." With that in mind, and borrowing a page from the movie script, "Field of Dreams," Bronner decided to "build-it-and-they-will-come" -- not to a baseball diamond in a corn field, but to a dazzling collection of public golf courses in the great state of Alabama.

Bronner's idea was to use a hot (but clean-burning) vehicle like golf to boost tourism, attract retirees, and spur economic growth within the state. His vision was on a grand scale -- big, really big. "I don't do windows and I don't do just 18's." You see, Dr. Bronner wasn't looking to build just an 18 hole public golf course, he wanted to build 378 holes at eight spectacular sites throughout the entire state, and all at one time!

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