Employment expert Alan Shusterman says job seekers need to move beyond online job boards and ramp up their networking, in person, at job fairs, and through volunteer and part time work.
"What companies are looking for is performance. They want to see you are capable of making their business better and its hard to do that when you're at home all day searching for jobs," says Shusterman.
A survey by Careerbuilder shows 20% of employers plan to increase their full time staff next year, compared to 14% this year. Amond the top trends for 2010: Nearly 40% of companies plan to use social media like Twitter and Facebook to strengthen their brands. 32% want to rehire laid off workers. 39% are looking for bilingual staff. And expertise is in high demand. Whether you can be the guru of green tech or a media maven who can help brand a business, hone in on a specific skill set and sell it. Sales and service industries are also bouncing back.
Shusterman says, "Every company wants to make something or sell something so if you can help build or sell it, they're gonna hire you."
Kirill Elistratov manages the One Stop Career Center in Hayward. He says, "We have so many people coming to our doors. On average 200 people per month come to Hayward one stop." He says job seekers can get up to $5000 for training programs through the Workforce Investment Act to train them for jobs ranging from computer technology to dog grooming, and they also provide free career counseling.
"We show them how to do market research to determine what careers will be growing this year and next year. Job search technology, help them with resume and guide them through the employment search process," says Elistratov.
The survey also found that employers are planning to rehire retirees and they plan to keep using freelancers and contract workers. But paychecks may stay right around the same mark. Fewer employers say they're planning to give raises in 2010. Just 57% down from 65% this year.
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