JACKSON, MS (WLBT) - For many, the Super Bowl has always been a time to gather friends and family for food, drinks and of course football. This year the New Orleans Saints were added to the mix which means big business for local stores.
It was Saints mania at Joe T's Fine Wine and Liquor in Ridgeland. A pyramid of wine was topped with a Saints helmet while little liquor bottles hung from a fleur de lis. You could even buy "Who Dat" champagne.
"We've all been waiting for the Saints to make it to the Super Bowl. We made it. We're here. We're excited. We see it in business, we see it on the streets, we see it on TV. Everybody is loving it and having a great time. Everybody is saying who dat," said Joe T's operating partner David Rushing.
The day before the Super Bowl usually brings in big business for Joe T's, but this Saturday they saw sales surpass last year's.
Some customers are calling this the biggest big game for the south. "It's the biggest one ever. We've never had a team this close go this far and everybody pulls for New Orleans in light of what's happened there. You have to pull for the Saints," said Joe T's customer Charles Porter.
Black and gold merchandise are flying off the shelves at Party City and Walmart. Finger food is going fast at local grocery stores. McDade's moved popular items like chips, dip and soda closer to the front so football fans can easily grab and go.
"I'm getting things for the Super Bowl. Got some chips, salsa, beer," said McDade's customer Charles Porter.
If the Saints logo was attached to it, you could bet the item wasn't going to last long.
"Mostly it's the Saints. That's all you hear about is the Saints, the Saints, the Saints," said Porter.
The National Retail Federation expects the average person to spend $52.63 on game related merchandise, apparel and snacks for the Super Bowl.
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