"Click It or Ticket" campaign officially begins next week - MSNewsNow.com - Jackson, MS

"Click It or Ticket" campaign officially begins next week

Posted: Updated:

By Ashley Conroy

JACKSON, MS (WLBT) - Mississippi law enforcement wants everyone to buckle up with their annual "Click It or Ticket" campaign.

To help jump start their campaign, the Department of Public Safety held a press conference on Tuesday to tell Mississippians to buckle up.

They aired the first screening of the new "Click It or Ticket" commercial that demonstrates what law enforcement officials said will happen if they catch someone without a seat belt.

"The message you will see during this campaign, is simply click it or we'll ticket," DPS Commissioner Steve Simpson said.

Last year DPS reports that 700 people in Mississippi lost their life on the roadways. Of this number 68 percent were not wearing a seat belt. They estimate the more than 200 people could have potentially lived if those people were wearing a seat belt.

"The simple truth of this whole message, is that seat belts do save lives," said Commissioner Steve Simpson.

In addition, the Mississippi Highway Patrol wants to put the focus on teens this year, as MHP Major Rusty Miley said so many don't wear a seat belt.

"Teens think it's not cool to not wear a seat belt, that's something we need to get across to them," said Miley.

To help with this message, they called in Jackson's Callaway High School Coalition Singer's to spread the message of wearing a seat belt.

Member Alden Kirkland takes this message to heart after his young cousin was killed in an accident years ago, who was not wearing a seat belt.

"I don't know how people would get over that because I know I didn't," Kirkland said.

The "Click It or Ticket Campaign" officially starts on May 24th and will run through Memorial Day weekend until June 6th.

 ©2010 WLBT. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Powered by WorldNow