The Power Of Pink - - Jackson, MS

The Power Of Pink

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By Maggie Wade - bio| email

JACKSON, MS (WLBT) - Thousands of women and some men are impacted by breast cancer each year in this country and here in Mississippi. More patients are surviving but it takes research, awareness and funding. That's what the Power Of Pink campaign is all about. 

Highland Village was showered in pink the official color for breast cancer awareness. Many of those attending this day long event at Highland Village in Jackson are survivors of the disease, some for as long as 40 years.

"The research is working, now the statistics show that obviously in the last 25 years we've gone from about a 30 percent survival rate when you're diagnosed to over 75 now, so obviously the statistics tell the story, but obviously the survivors are why we do what we do," said Buddy Graves with the American Cancer Society.

Many survivors say in years past there was a stigma associated with breast cancer and you didn't repeat the name in public. Today that veil has been lifted, awareness and early detection are key to treating breast cancer.

"Last year the breast health center did develop a reduced cost screening mammogram. Its $180.00. We recognized that a lot of women weren't getting their mammogram screening because they didn't have the insurance to cover it and it was just too expensive," Robbie Channell with Baptist Breast Health Center said.

Not only did survivors, supporters, and health care providers attend Power Of Pink, there was a fashion demonstration, fashion show and Miss Mississippi 2010, Sarah Beth James talked about a family member who beat the disease and at 85 shares her experience with others.

It was a day to learn how many women being treated need blood transfusions and reconstructive surgery. But most of all research that will find a cure for those who have been diagnosed and will be diagnosed with breast cancer.

Our own Barbie Bassett was one of the speakers today, sharing her book, Forecasts and Faith.  A supporter also won a one thousand dollar shopping spree for Highland Village.

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