JACKSON, MS (WLBT) – Jackson State University is cracking down on the sale of counterfeit school merchandise.
Officials confiscated thousands of dollars worth this weekend.
More than 700 t-shirts, baseball caps and other items were seized from various vendors during the game at Mississippi Veterans Memorial Stadium Saturday.
The items are not sanctioned by the university.
Jackson State contracts with authorized vendors to sell merchandise with school registered trademarks and logos.
Officials estimated the value of the collection of illegal items at more than $7,000.00.
The university's merchandise is authorized through a system call Logos On Demand.
"If you produce a shirt and you're licensed, you send your art work through a system we either approve or approve the changes. You go back and re-submit and that's how we know what art work should be on the streets," said Director of Contractual Services Alcinia Pugh.
J.S.U. receives an advance royalty and eight percent of all items sold for profit with the university's name, logos or affiliated marks.
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