Shoppers out before dawn on Black Friday - - Jackson, MS

Shoppers out before dawn on Black Friday

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By Jewell Hillery |  email

Beginning at 4:00 on Black Friday morning, the walls of the Target in Jackson swelled with shoppers.

For Heather Sellers and her shopping buddies, this is their fourth Black Friday shopping frenzy.

"We got t-shirts!" Sellers says. "We've had t-shirts the last couple of years. We plan what we're going to do. We come out, and we conquer, and we have a good time doing it."

To walk out with those door busters, the Black Friday expert told us you have to have a plan.

"We had a plan," said Sellers. "Somebody got in line as soon as we got in the door, and so we just kept filling up the buggy."

Target's manager, Alan Wise, says some of the biggest steals at Target were toys and electronics.

"Our door busters were a little bit better this year," Wise said. "Our Westinghouse TV for $298 as well as our portable DVD player all went within the first ten minutes."

This year at Target before you get to the cashier you have to go through a barricade. The store manager says they've done that to help control the flow of traffic.

"We set up two police barricades on each side of the registers and blocked off the middle, and we have two team members letting people through 10 to 20 people at a time on each side," Wise said.

Despite a long line that wrapped around the inside of Target, shoppers say the wait was well worth it.

"We only spent like $121 and did half our shopping on $121, so (we got) really good deals," said Alyssa Killebrew.

"It was worth it, but I'm tired," said shopper Carolyn Birmingham. "I'm going to bed."

By the end of Black Friday, Wise predicts that at least 15,000 shoppers will have walked through the store.

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