By Julie Straw - bio | email | twitter
JACKSON, MS (WLBT) - Black Friday is a day for shoppers to save and for retailers profits to jump from the red into the black. From electronics to clothing, jewelry to toys, thousands fanned out into the Jackson metro area in search of the perfect gift at the right price.
First comes the turkey, then the shopping. For many it's as traditional as the Thanksgiving holiday.
"We got T-shirts. We've had T-shirts the last couple of years. We plan what we're going to do. We come out and conquer," said shopper Heather Sellers.
Black Friday may need a name change as retailers slashed prices even earlier this year.
Toys R Us had people fill its parking lot Thanksgiving day for deals that began at 10 p.m. The outlets of Vicksburg opened at 11:00 Thursday night to large crowds. Friday morning at Target in Jackson, barricades helped control shoppers checking out.
Three hundred people waited in line outside Best Buy in Flowood for deeply discounted electronics like a $149 notebook computer. Another line formed at Cowboy Maloneys Electric City for its TVs and entertainment equipment.
Winter clothing and boots were also hot items.
"This is for me. I had to pick up my stuff, my Christmas presents. That's why I'm here," said Garrick Gainwell.
Northpark Mall was buzzing with shoppers, some are Black Friday experts.
"We've been out all morning. We went to Dogwood. We're now at Northpark. We had so much we had to bring our bag so we could put everything in it," said Rhonda Bliss pointing to her rolling suitcase.
The National Retail Federation predicts 138 million people will shop Black Friday weekend.
That's about 4 million more than last year.
"I do think it is a larger crowd and the mood just feels light and people are spending money," said Allison Lunsford, Marketing Director for Northpark Mall.
Retailers were taking notice and preparing for a successful holiday shopping season.
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