JACKSON METRO AREA, MS (WLBT) - With just four shopping days left, retailers were making a final push to get customers into their stores. It has been a slow start to the holiday shopping season for some locally owned businesses.
"It has been up and down, up and down for the past year or so, but we seem to be picking back up," said Lemuria Books co-manager Maggie Stevenson.
"We anticipated it was going be earlier than this very honestly. We bought a whole lot of product to be available we're now somewhat overstocked. That means we're cutting prices," said Cowboy Maloney's Electric City co-owner Con Maloney.
Mom and pop shops have to compete with large chain retail stores by somehow standing out. Lemuria Books at Banner Hall in Jackson carried the same titles you would find at Borders and Barnes and Noble, but also some you will not find anywhere else.
"We are one of seven stores in the country that John Grisham comes to sign. So, we do have signed first editions of his new book The Confession," said Stevenson.
There are plenty of options when it comes to clothes, so small boutiques like Material Girls at Renaissance are offering deep discounts to keep customers coming back.
"It's been really, really busy. There are lots of sales going on. We have the 12 days of Christmas sales going on so every do is a new item."
LED, LCD and 3-D televisions were hot sellers this Christmas season. Retail giants Best Buy and Walmart may slash prices, but Cowboy Maloney's Electric City competes by offering a price match guarantee.
"We want people to realize they don't pay more when they do business with local folks. They expect more," said Maloney.
Lemuria Books is staying open from 8 a.m. until 8 p.m. every night until Christmas day. Material Girls is open at the Dogwood location in Flowood until 8 p.m. and at the Renaissance location until 9 p.m.
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