Distracted driving causes over one million injuries and thousands of deaths each year. So, to help discourage drivers from doing things like texting behind the wheel Ford Motor Company has challenged teens to creatively encourage the public to simply drive.
Teens Theo Sutton, Scottie Willis and Juan Reid are on a campaign to help save lives. They hope to accomplish the task with their creative lyrics and beats.
The trio, who call themselves N.E.R.D Media, which stands for "never encourage reckless driving" is competing in Ford's "Driving Skills for Life" "Belt It Out," campaign. The contest challenged teens nationwide to lyrically raise awareness about distracted driving.
"People take it lightly, but it's really not, they think I can text and drive I'm not going to be looking at the phone that long, but it only takes a few seconds to get into a wreck you know," says N.E.R.D Media member Theo Sutton.
N.E.R.D Media is one of ten groups of finalists in the "Belt It Out" campaign, but they need you to vote for them online to bring them into the next round.
N.E.R.D Media member Scottie Willis says, "it's important for people to vote because that's the only way we can get into the top five, if you don't vote we don't make it, we're out of the competition."
By competing in the contest, N.E.R.D Media is potentially helping save lives on the road. And if they win, they can actually take home some scholarship money.
Willis says, "we hope to get scholarships, first place is $5,000 a piece."
While the scholarship money is a top incentive for competing, the teens say their main goal is to reduce distracted driving. According to the National Highway Traffic Safety Administration, distracted driving causes about 5,000 deaths and one point five million injuries annually.
Sutton says, "we've actually had classmates that were in accidents because they were texting while driving."
N.E.R.D Media hopes to save lives and get your vote.
You can vote for N.E.R.D Media at www.drivingskillsforlife.com. Once you are on the site, click on the "student" tab and then select "2011 Belt It Out."
You can vote once a day until June 30th.
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