Some shoppers found themselves thriving on no sleep. A group from Kosciusko made their first purchases at 9p.m. Thanksgiving night. "We had a lot of caffeine, snacks, we came prepared," Amy Price told us at 5a.m. Friday.
Others shoppers told us the early morning hours were tough. Even so, Black Friday at Dogwood Festival Market in Flowood saw its busiest hours in the darkest hours.
Belk opened at 3am. Early bird specials included boots for $20, and gift cards in various amounts. "We had a $1,000 winner per store. The young lady that won, the whole store could hear her yelling. She was so excited," says Belk Manager Tim O'Doughterty. "It exceeded our expectations. We probably had more than 1,000 people waiting in line. Our first customers told us they were in line at 8:30pm last night."
The overnight efforts paid off, as customers left the stores loaded down with treasure. "I got plenty of stuff. As you can see, I've been shopping," says Kenisha Johnson of Jackson, showing off her purchases.
J.C. Penney opened at 4am, and each department was buzzing with activity within seconds. Some shoppers were actually winding down by that hour. "This is the first year we have started all night, you don't even get to sleep," says Theresa Brown of Yazoo City, shopping with a group of friends. "We have done this for 25 years."
Retailers say Black Friday won't make or break their bottom line, but it's a good indication of consumer enthusiasm for holiday buying.
Copyright 2011 WLBT. All rights reserved.
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