Now Time For Small Business Saturday - MSNewsNow.com - Jackson, MS

Now Time For Small Business Saturday

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JACKSON, MS (Mississippi News Now) -

Like so many small business owners across the state, Bethany Johnson is looking to make as many Black Friday sales as possible.

From cribs and bibs to toys for boys the doors are open at Nursery Rhymes, her retail shop in Jackson's Highland Village.

"People are excited, they're ready to buy," said Johnson.

But Johnson knows it's the giant retailers attracting most of the shoppers, making Black Friday just another day on the calendar, but it doesn't mean sales inside her store aren't happening.

"We still have our regular customers, it's not people waiting in line, we keep our same hours,"

Janita Stewart with Mississippi's Small Business Administration says that can be the case for many small retailers on the busiest shopping day of the year.

"It really seems to be more of a focus for shoppers to go to, I guess, what would be considered the big box stores," said Stewart.

While Friday may be just another day, it's the day after when small businesses are really looking to cash in.

"Saturday is much more important for us as a small business," said Johnson.

I's known as Small Business Saturday, sandwiched between Black Friday and Cyber Monday to promote buying local. Last year Johnson says it proved to be a day worth hanging around for.

"We do anticipate, not necessarily a long line on Saturday when we get here tomorrow but there will be an influx of people," said Johnson.

Through supporting the state's small businesses, like buying the latest trends in baby wear, Johnson and Stewart say it's an investment.

"Those dollars actually state within that community," said Stewart.

"You invest in us and we keep our money here. We try to buy local and we hope you buy local in return," said Johnson.

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