Transcosmos Establishes "transcosmos analytics, Inc.," a Subsidiary Specializing in CRM Analysis and Consulting - MSNewsNow.com - Jackson, MS
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SOURCE: transcosmos, Inc.
Aims at Maximizing the Client Asset Values for Corporations by Utilizing the 'Big Data' Aims at Being No. 1 in the Industry with CRM Analysis
(PRWEB) June 21, 2012
transcosmos inc. (President and COO: Masataka Okuda; Securities Code: 9715; hereinafter :transcosmos") has established transcosmos analytics inc. (Head Office: Shibuya-ku, Tokyo; CEO: Yoichi Kawano; hereinafter "transcosmos analytics"), a 100%-owned subsidiary to specialize in CRM analysis and consulting, on May 2, 2012. It is scheduled to launch its operations in August 2012.
In today's market environment where the connections between the corporations and customers are becoming complex and diversified, maintenance and expansion of the customer base through reinforcement of direct sales is of utmost importance for corporations. On the other hand, corporations' measures are becoming of large-scale and high-standard, such as "Big Data' analysis, which is analyzing the increased, large-volume data due to the advancement of IT, implementation of the "double-funnel marketing " (*1), which is considered important in light of the rise of the social media, and measuring its effects.
transcosmos established a specialized organization for CRM analysis and consultation in 2002 as a pioneer in research and analysis business. In 2006, we received an excellence award at The 2006 Contact Center World Awards (*2), leaving a track record in the area of "Voices of Customers" (VOC) analysis for the customers of call centers, and today, we collect VOC and behavioral patterns of the customers through not only call centers but also through Internet promotion/website/social media operations and provide CRM analysis services. In 2011, we also started analysis services in Chinese.
In the future, however, while the CRM analysis continues to become even more essential that ever before for corporations to achieve sales increase, in the Human Resources market a lack of data scientists is projected. In order to respond to the corporations' increased needs for the CRM analysis, as a specialized company to accelerate the client companies' maximization of the client assets we are introducing transcosmos analysis, Inc.
The following are our goals:
?Accelerate the research and development and strengthen own analysis menu
- Draw up a diagram of the customer purchase behavior patterns/psychology based on the degree of customer satisfaction and develop own customer asset value index
- Set up research/analysis service menu to cover the double funnel
- Own the technology to handle the Big Data collected through the CRM activities
?Develop the group of analysts as the core of KPO (Knowledge Process Outsourcing)market
- Create a brand as an analysis specialist company and reinforce employment of new analysts
- Reinforce human resource development and productivity through a long-term training program
- Increase the number of analysts (currently 60) to 100 in FY 2016
¦Company Profile
Company Name:transcosmos analytics Inc.
Address:3-25-18 Shibuya, Shibuya-ku, Tokyo
Capital:15 million Yen
Shareholder:transcosmos Inc. 100%
Officers: Chairman Koichi Iwami
President & CEO Yoichi Kawano
Executive Vice President Masashi Hagihara
Corporate Officer & COO Katsumasa Masumura
Corporate
Philosophy:By providing KPO (Knowledge Process Outsourcing) services at the world's highest-level, we maximize our client corporations' customer asset values globally and contribute to their sales increase
URL:http://www.trans-cosmos.co.jp/transcosmos-analytics/
Yoichi Kawano, President and CEO, comments as the following:
"transcosmos analytics, with our CRM analysis service backed by high-standard data analysis technology as a core, aims at consolidation of transcosmos head offices' call centers and website capabilities to maximize our client corporations' customer asset values on a global basis and contribute to their sales increase."
transcosmos and transcosmos analytics will cooperate with each other to create new marketing methods to accommodate the changing market environment and to establish a next-generation CRM analysis service to maximize customer asset values for our client corporations.
(*1) The Next-generation CRM "Double-Funnel Marketing," recommended by transcosmos (Source: Based on "Empowered" by Josh Bernoff and customized by transcosmos)
(*2) For details, please see the press release dated November 13, 2006.
http://www.trans-cosmos.co.jp/company/news/061113.html
(About transcosmos inc.)
transcosmos launched operations in 1966 as a pioneer in the information processing outsourcing business. Since then it has combined superior “human resources” with the most up-to-date “technological” capabilities to enhance the competitive strength of its corporate clients by providing them with high value added and superior services. It provides overall IT outsourcing services such as call center services, business process outsourcing services, business process solution services, and digital marketing services either as standalone solutions or as combined services to its corporate clients to optimize their marketing efficiencies, to expand sales and gain new customers. Further, these services have been expanded beyond Japan, globally, centered in Asia. transcosmos aims to be the “Global IT Partner” of its corporate clients to provide them with high quality outsourcing services on a global scale. (URL: http://www.trans-cosmos.co.jp) (URL: http://www.trans-cosmos.co.jp)
(Captions for the diagram)
Double Funnel Effects:
The existing cusstomers spread your company's reputation through word-of-mouth. Customers create customers, exploring new potentail customers.
Notice/Sparks interest
Search/research
Compare/try
Purchase
Customer
Continue
Like
Cooperate/Participate
Share/Introduce
Publish/Suggest
Old generation CRM
Mass Marketing
Direct marketing
CRM
Buzz Marketing
(They are ramdom with different goals..)
New generation CRM
Promotion
Acquisition
Retension
Influence
MAXIMIZATION OF TEH DOUBLE-FUNNEL EFFECT
THE OVERALL MAXIMIZATION OF ROI EFFORTS WITH A COMMUNICATION DESIGN WITH EMPHASIS ON THE DOUBLE FUNNEL
For the original version on PRWeb visit: http://www.prweb.com/releases/prwebtranscosmos/analytics/prweb9623043.htm
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