It was a party atmosphere Wednesday at Jackson City Hall.
A pop up party downtown launched a new marketing campaign for the Capital City -- "Celebrate Jackson."
Officials said it celebrates a renaissance of life in Jackson and recognizes the diverse cultures, economic levels and ages of its citizens.
There was music and entertainment. There were performances by the Mississippi School for the Blind Band and songs by the Baker Elementary School Choir.
Businesses and city restaurants offered free food along the sidewalks surrounding city hall.
The arts community was represented, as well as animals from the zoo.
"We've been the City with Soul for a long time. We were the Best of the New South for a long time. We were the Bold New City for a long time. Take all that put it together and I think you could celebrate," said Jackson restaurateur Jeff Good.
"Jackson will open up new doors for companies that perhaps would not have come to us had we not had this initiative of celebrating Jackson," said Jackson Mayor Harvey Johnson Jr.
"We need to celebrate small business and the things small businesses are accomplishing in this city. Say celebrate. We need to celebrate corporations who have decided to stay right here in the City of Jackson to grow and have strong roots in this city, who could have left but they decided to stay right here. Say celebrate," said Jackson City Council President Tony Yarber.
Mayor Johnson told the crowd that U.S. News & World Report recognized Jackson as one of 10 communities in the nation where a couple can retire on $40,000 or less.
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