Soul Bowl 2012, economic boost for Lorman and Jackson - - Jackson, MS

Soul Bowl 2012, economic boost for Lorman and Jackson

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JACKSON, MS (Mississippi News Now) -

The new stage, tents and bleachers are set for this weekend's Magnolia Heritage Classic. Return of the Soul Bowl.

It's the big match up between Alcorn State and Jackson State Universities.

 "We're ready to put forward a solid strong front to make this one of the greatest experiences at Alcorn in 20 years," said Marcus Ward, Alcorn State University VP for Institutional Advancement.

For the first time in almost two decades, the game will be moved from Jackson to Lorman and while the matchup will feature two of the historically black college and university's state football teams, their bands, "The Sounds of Dynomite" and "The Sonic Boom of the South"

The game is about much more than rival teams hitting the gridiron. Perhaps most importantly,  it's a boost to the economy.

"Well certainly the Capital City will gain a fair amount of money because a lot of our alumni are flying into Jackson-Evers. Some of them are staying in hotels in Jackson, and so we're still contributing to the Jackson economy," said ASU President, Dr. Christopher Brown.

But Alcorn State University's President Dr. Christopher Brown says it's also time to spread the wealth.

"We're also paying attention to those economic needs of southwest Mississippi: Natchez, Vicksburg, Port Gibson and so I think the whole southwest corridor and center of the state will be able to benefit and we should be able to spread the wealth around," added Dr. Brown.

Vicksburg Mayor Paul Winfield says he thinks his city will hit the jackpot.

"It's going to be a multimillion dollar impact in Vicksburg. And so we're gonna be winners, the state of Mississippi is going to be winners," Mayor Winfield said.

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