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SOURCE: Walker Sands Communications
Mobile app marketing platform hires Naumann to combat low-quality traffic and protect against click fraud.
New York, NY (PRWEB) January 24, 2013
Trademob, Europe’s leading mobile app marketing platform, announced today that Andreas Naumann, former manager network quality operations at Zanox, has been named manager traffic quality operations.
“Andreas is a critically important addition to our team, bringing proven experience in identifying fraudulent mobile activity and low-quality traffic sources,” said Ravi Kamran, CEO of Trademob. “As a marketing platform, our ability to recognize and take action against underperforming traffic sources is immensely important to ensure our clients are seeing the best possible ROI. Andreas shares our obsession with being on the cutting edge of click fraud protection and efficient mobile app marketing solutions.”
In his new position as manager traffic quality operations, Naumann will oversee Trademob’s anti-fraud efforts and work to bolster the company’s already impressive click fraud protection offerings. Additionally, Naumann will work with Trademob data scientists to establish measurements that ensure optimal traffic quality.
Naumann’s hiring illustrates the importance Trademob places on combating click fraud and increasing traffic quality to make more effective and sensible ad campaigns for its clients. According to a recent Trademob study, 40 percent of ad clicks from mobile devices are useless – either accidental or fraudulent. Naumann and his team will work to establish new traffic quality standards in the industry.
Naumann’s proficiency and experience in the space will be a welcome addition to Trademob’s already comprehensive click fraud initiatives. Naumann will grow his department, which will focus on elevating the quality of mobile traffic, out of Trademob’s Berlin office.
Prior to joining Trademob, Naumann was manager network quality operations at Zanox, Europe’s leading performance advertising network, where he spent five years building up its quality operations department. Before working at Zanox, Naumann was on staff at eBay International and IBM in Germany.
For more information on Trademob and the company’s latest initiatives, visit their website.
Berlin-based Trademob is a data-driven mobile app marketing platform led by technology entrepreneurs and math experts. Founded in August 2010, Trademob offers its clients an easy and efficient opportunity to promote their mobile apps globally while optimizing mobile marketing goals and budgets. Trademob’s optimization engine and data-driven approach maximize active app users, in-app engagement and mobile revenue. The company’s independent platform aggregates all relevant ad networks and reaches more than 500 million mobile users worldwide. For more information, visit http://www.trademob.com.
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