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SOURCE Monster Offers
Companies partner to integrate deal flow into WOWIO eBooks, Comics, and digital properties
LAGUNA NIGUEL, Calif., March 14, 2013 /PRNewswire/ -- Monster Offers™ (OTCQB: MONT), a leading Daily Deal analytics provider and mobile advertising company, today announces its strategic alliance with Studio W/WOWIO, Inc. an online marketing agency, that creates, distributes, markets, and monetizes "published" material such as books, comic books, illustrated novels, graphic novels, web series, eBooks, eComics, and branded entertainment, which content is displayed through digital and traditional media channels.
This joint effort will focus on combining the Monster Offers aggregation feeds of Daily Deals, Deal of the Day, "Deal Buzzer" Deals, Black Flyday™ partnered deals, special offers and coupons -- some containing built-in GPS and category search relativity -- with WOWIO's patented technology of integrating advertising within eBooks.
As a result, the fast growing global eBook market will now have a handy tool for accessing and selecting their favorite deals and offers based on customized search criteria and preferences. Indeed, the hyper-growth of this digital platform has greatly expanded the global reach for content providers, enabling them to reach more potential customers, and with greater immediacy. By way of example, according to a survey by the Association of American Publishers (AAP) and the Book Industry Study Group (BISG), the total share of eBooks in the US trade market rocketed upward from .6 percent in 2008 to 6.4 percent in 2010, and translates to a total net revenue for 2010 of $878 million from 114 million units sold. "The Global eBook Market: 2011, Current Conditions & Future Projections," (By Rudiger Wischenbart).
This report also goes on to point out that in the US a trend toward digital presentation has picked up in the educational sector and is particularly strong among institutions catering to students. More generally, new data from Pricewaterhouse Coopers' Global Entertainment and Media Outlook projects that eBooks will make up 50 percent of the U.S. trade book market by 2016, and that the total U.S. consumer book market (print + digital) will be worth $21 billion, up from $19.5 billion in 2011. "What will the global e-book market look like by 2016?" (By Laura Hazard Owen, June 12, 2012).
Further evidence of the attractiveness of the eBook market also comes from a review of the major players in this arena. One commentator notes that in the US, eBook market share is almost exclusively held by the big three: Amazon (65%), Barnes & Noble (25%), Apple (10%), though Apple's share of the worldwide market could be much larger (24%). "Apple iBooks at 24% Worldwide Ebook Market Share? One Analyst Thinks So," February 28, 2013 by Innodata. In addition, as noted by the above-referenced sources similar growth trends for the eBook market are occurring outside the US as well (e.g. in Europe, Asia, South America).
"We think WOWIO's strong digital content and social media platforms, notably their network of eBooks and other existing digital published material, combined with the spontaneity and viral reach of our discount offerings will help to deliver our Monster Offers brands on a global scale," commented Wayne Irving II, CEO of Monster Offers. "With the right execution, we see this partnership ultimately resulting in exponentially (thousands) more Daily Deal transactions getting done and deal dollars being spent each day, as the word spreads (and excitement grows!) about this new delivery method in the Daily Deal space."
WOWIO holds a proprietary patent that allows for the insertion of advertising into eBook distribution channels as a viable alternative to that of other content distribution outlets. Utilizing this technology, under the parties' agreement Monster Offers will extend its Daily Deals and other offers content into eBooks and other digital-based platforms as advertising.
Observed Brian Altounian, CEO of WOWIO, "We see Monster Offers' desire to explore this creative ad campaign concept of placing Daily Deals inside our eBooks as a great fit and an excellent way to offer advertisers more opportunities to market their deals and offers across a much larger spectrum of consumers. We are also very impressed with the technology that Monster Offers is bringing to this relationship, and most importantly, to the ultimate consumer, in terms of their sophisticated deal feed, with GPS connectivity and category search relativity capabilities. We are indeed excited to present this technology and product offering across the WOWIO digital platform to our website users and communities and in specified demographics."
About WOWIO, Inc.
WOWIO, Inc. is a digital entertainment company specializing in the creation and monetization of rich media content developed from books, comics and original published material. The Company is widely known for owning an exclusive patent, which enables the insertion of advertisements into eBooks (patent number 7,848,951) generating online and mobile advertising revenues. Through this proprietary patent, along with the Studio W digital distribution platform, the company has been able to reach and deliver content to consumers at reduced costs. The company is headquartered in Los Angeles, California. For more information, visit the Company's website at www.studiowdigital.com.
About Monster Offers
Monster Offers is a public company recently created from the merger of Ad Shark, Inc., an innovative leader in mobile marketing advertising consulting, with and into Monster Offers, a leading Daily Deal analytics provider and aggregator. The company collects and publishes daily deals from multiple offerers, via GPS, in numerous local communities across the U.S. and Canada. By focusing on providing innovation and utility for both providers and consumers in the multi-billion dollar Daily Deal, online coupons, and online offers marketplace, the company's listings allow users to more easily and efficiently organize and sift through the extensive volume of deal flow or offerings by geography or product categories, or to personalize and customize their search results using keywords.
In addition, the company develops and implements mobile tools, resources, and advertising sales programs through a robust media and advertising delivery system. For more on the Monster Offers mobile marketing program, please visit www.monsteroffers.com.
Any statements contained in this press release that relate to future plans, events or performance are forward-looking statements that involve risks and uncertainties, including, but not limited to, the risks associated with the management appointment described in this press release, and other risks identified in the filings by Monster Offers (MONT), with the U. S. Securities and Exchange Commission. Further information on risks faced by MONT are detailed in the Form 10-K for the year ended December 31, 2011, and in its subsequent Quarterly Reports on Form 10-Q. These filings are or will become available on a website maintained by the U. S. Securities and Exchange Commission at http://www.sec.gov. The information contained in this press release is accurate as of the date indicated. Actual results, events or performance may differ materially. Monster Offers does not undertake any obligation to publicly release the any revision to these forward-looking statements that may be made to reflect events or circumstances occurring after the date hereof or to reflect the occurrence of unanticipated events. Included in this release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements.
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