The grounds of Augusta National may seem as traditional and timeless as possible. But the people and technology that run its digital domain look for new innovations all the time.
John Kent, technology manager for Masters.com, said two dozen people work before, during, and after the tournament to keep the website, tablet, and smart phone apps running and up to date.
"We're seeing that more people are using their smart phones and tablets to access us as opposed to strictly desktop computers," Kent said. "Last year, we had 12 million different users so we're trying to enhance that experience."
One of the new features for the app is a 360-degree interactive view of certain iconic scenes such as the large oak behind the clubhouse. Vistors and change the angle and vantagepoint by sliding the keyboard.
Ironically, that digital access is off-limits to fans inside the club grounds. Cell phones are not allowed inside Augusta National Golf Club.
The website is available at www.masters.com. The app is available in iphone and android formats.
Tuesday, September 2 2014 5:28 PM EDT2014-09-02 21:28:36 GMT
The search is over for the missing Mississippi 17-year-old at the center of the weekend Amber Alert. Katelyn Beard's body was found Tuesday before noon, off of Darden road, near the scene of a morningMore >>
The coroner said her body had been dumped for at least two days, and she was shot in the head.More >>
Tuesday, September 2 2014 10:18 PM EDT2014-09-03 02:18:00 GMT
The Mississippi Highway Patrol has issued an Amber Alert for 17-year-old Katelyn Beard. She was abducted Saturday morning from between 6:00 a.m. and 7:00 a.m. from 4244 Lynda Street in Jackson. BeardMore >>
Katelyn Beard's body was found during a search by local law enforcement Tuesday morning. More >>
Thursday, August 28 2014 9:33 AM EDT2014-08-28 13:33:06 GMT
SPARTANBURG COUNT, SC (WYFF) - Fifteen children living in a double-wide trailer were put into protective custody and seven adults were arrested, according to the Spartanburg County Sheriff's Office. DeputiesMore >>
Fifteen children living in a double-wide trailer were put into protective custody and seven adults were arrested, according to the Spartanburg County Sheriff's Office.More >>
Tuesday, September 2 2014 10:17 PM EDT2014-09-03 02:17:29 GMT
Tracy Lynn Garner is being sentenced, Tuesday, in connection to illicit silicone buttocks injections that led to an Atlanta woman's death. Garner was convicted Friday evening after the jury deliberatedMore >>
Garner was convicted Friday evening after the jury deliberated for about five hours.More >>
Tuesday, September 2 2014 10:07 AM EDT2014-09-02 14:07:52 GMT
Labor Day weekend has a special significance for alligator hunters in Mississippi. A few days into the start of this year's hunting season, a record-setting 756-pound gator was caught by Robert MahaffeyMore >>
Labor Day weekend has a special significance for alligator hunters in Mississippi. A few days into the start of this year's hunting season, a record-setting 756-pound gator was caught by Robert Mahaffey of Brandon in the first weekend of the season.More >>
Tuesday, September 2 2014 7:39 PM EDT2014-09-02 23:39:10 GMT
(WMC) – Memphis police are the scene of a shooting where a woman was possibly shot in the head. This happened in the 900 block of East Raines Road, near Elvis Presley Boulevard on Tuesday morning. ThisMore >>
A Memphis mother of two was shot and killed by her estranged husband outside a Whitehaven day care center Tuesday morning. More >>
WLBT 3 - Fox 40
715 South Jefferson Street
Jackson, Mississippi 39201