VSporto - Business Matters - MSNewsNow.com - Jackson, MS

VSporto - Business Matters

MADISON, MS (Mississippi News Now) -

It's a sports fan's dream: 24-hour coverage of their team, and a duo of Mississippi innovators are behind such a concept that they call team specific internet radio. Madison Central High School alums Keith Jasper and Kellen Farmer call their company, VSporto, and its defined by their slogan, "your team, your radio".

They are not necessarily reinventing the wheel, but in their minds they are simply giving rabid fans of particular teams what they want.

"To go after fans of those schools that are so die-hard that there's not enough coverage for them on their specific teams," Farmer, VSporto's content director said.

To date the fan bases to benefit from VSporto's vision are Ole Miss and Mississippi State through Rebel Sports Radio and Bulldogs Sports Radio.

However, Jasper says he does not want VSporto's reach to be restricted by state lines.

"Our goal is to launch a channel for every sports team in the world really," Jasper, VSporto's president said. "We'd like to focus initially on SEC teams, but my goal is to take it to professional sports and international."

A step toward achieving that goal will be taken in the coming days, just in time for the kickoff of the college football season. VSporto is unveiling new channels to its line-up and they will cater to fans of two Southeastern Conference gridiron powerhouses.

Fans of the Alabama Crimson Tide and Auburn Tigers can find round-the-clock coverage on their teams on Bama Sports Radio and War Eagle Sports Radio. Farmer says the emphatic fan bases in the SEC are perfect for their platform.

"The SEC as a whole is so massive now, and the fan base and the interest in it has grown so much over the last couple of years," Farmer said.

All VSporto channels include eight hours of daily content that can be accessed 24 hours a day on multiple platforms. In addition to the websites, all content and be accessed on-demand on apps which can be downloaded for free on your tablet computer or smartphone.

One of the inspirations for Jasper is giving transplanted fans access to their teams anywhere in the world. Jasper himself grew-up in Madison, thousands of miles away from his favorite team, the NFL's Buffalo Bills.

With a lack of Buffalo specific news in Mississippi he started a website called Bills Report when he was 12 years old.

"It was a blast," Jasper exclaimed. "We'd put all the money back into the website. I didn't take a dime out of it."

After nine years and amassing 15 staff writers, Jasper sold his website at the age of 21.

Ready for a new challenge he used his experience at Sirius Satellite Radio and his motivation of being a hungry sports fan to start VSporto in 2010. He is excited that displaced fans get their sports fix from his company.

"I've gotten emails from soldiers overseas that listen to it and they are able to get radio that they can't get anywhere else," Jasper said." I guess you can call that a magical moment when we really feel good about what we're doing."

Also making Jasper feel good is having VSporto ranked as some of the top sports apps in Apple's app store, while boasting 200,000 monthly listeners.

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