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SOURCE Bristol Motor Speedway
Iconic Short Track Transforms into World's Largest Football Stadium for Border Battle Between Virginia Tech Hokies and Tennessee Volunteers in 2016
BRISTOL, Tenn., Oct. 14, 2013 /PRNewswire/ -- Bristol Motor Speedway, known as the "Last Great Colosseum", today announced plans to transform the legendary Speedway into the world's largest football stadium for the inaugural Battle at Bristol, College Football's Biggest EVER game to be held on Saturday, September 10, 2016. The event will feature a border battle between the Virginia Tech Hokies and Tennessee Volunteers and is projected to set the NCAA record for highest single-game attendance.
The announcement was made today during a press conference at Bristol Motor Speedway in Bristol, Tenn. Press conference attendees included Marcus Smith, president and COO of Speedway Motorsports, Jerry Caldwell, general manager of Bristol Motor Speedway, Butch Jones, University of Tennessee head coach, Frank Beamer, Virginia Tech head coach, Dave Hart, University of Tennessee vice chancellor and director of athletics and Jim Weaver, Virginia Tech athletic director. Dr. Jerry Punch, auto racing and college football commentator for ESPN, served as press conference emcee.
With an estimated seating capacity of 150,000, the Battle at Bristol is on track to crush prior college football attendance records. The previous two largest-attended college football games drew an estimated 120,000 and 115,000 fans, respectively. 
"There has always been a desire by fans to see a football game at our historic Speedway," said Bruton Smith, chairman and CEO of Speedway Motorsports. "We couldn't be more excited to turn this long-time rumor into a reality and to provide sports fans with an unforgettable, once-in-a-lifetime opportunity to be a part of the biggest college football game ever."
Bristol Motor Speedway has a rich history of epic clashes and rivalries, so it's only fitting that the inaugural event will feature a border battle between the Virginia Tech Hokies and the Tennessee Volunteers. This is a "border battle" in the literal sense, as the state line runs through downtown Bristol, creating the twin cities of Bristol, Va. and Bristol, Tenn.
"We are looking forward to this opportunity to be a part of college football history," said University of Tennessee head football coach Butch Jones. "The chance to play in a great venue as Bristol Motor Speedway against a program the caliber of Virginia Tech is another illustration of how we are continuing to build upon our great and unique tradition here at Tennessee. Our players and everyone associated with our football program will have wonderful memories of being a part of such a historical event."
"To be able to play in front of a crowd that is the largest to ever see a college football game is a once in a lifetime opportunity," said Frank Beamer, Virginia Tech head coach. "With the great fan support that Virginia Tech and the University of Tennessee have, it should be a great atmosphere."
"This is an unprecedented opportunity for our football program to play in front of the largest crowd in the history of college football," said Vice Chancellor and Director of Athletics for University of Tennessee, Dave Hart. "Bristol Motor Speedway will be perhaps the most unique venue to ever host a college football game. Tennessee students, faculty, alumni, and fans will look forward to being a part of this great event."
"This event should be a very exciting experience for both universities and the fan bases of both teams," said Jim Weaver, athletic director of Virginia Tech. "We are very excited to be a participant in what should be the largest crowd ever to see a football game."
Over the course of a few weeks, the Speedway will transform from an iconic short track to a world-class football field. Key facts about the transformation include:
Bristol Motor Speedway plans to unveil more exciting announcements between now and the big event in 2016. Visit BattleAtBristol.com for ticket and event information. #BattleAtBristol.
About Speedway Motorsports
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Sonoma, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its U.S. Legend Cars International subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company's website at www.speedwaymotorsports.com.
 The previous two largest-attended games drew an estimated 120,000 fans (Notre Dame vs. Southern California at Soldier Field in 1927) and 115,109 fans (Michigan vs. Notre Dame at Michigan Stadium in 2013)
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