Salvation Army takes fundraising to new heights - - Jackson, MS

24 hours of homelessness ends with local official on top of billboard

JACKSON, MS (Mississippi News Now) -

Salvation Army Captain Ken Chapman is taking bell ringing to new heights.

He is kicking off the"What are you willing to do for someone in need" campaign about 50 feet above ground on the Salvation Army's billboard off of I 55 North.

Chapman, who is afraid of heights hopes to encourage people to go out of their comfort zones and give sacrificially to those in need.

On Wednesday around 4 p.m. Salvation Army Captain Ken Chapman began living as a homeless person for 24 hours – no food, no drink, no shelter. 

His campaign, and his billboard stunt, won't end until Thursday at 4 p.m. 

"By standing on the billboard, Captain Chapman is not only adding a fear factor to his mission, he is magnifying every condition a homeless person goes through," says Kristin Miller, Communications Director at The Salvation Army. "Whatever the weather does, he will feel it on a much higher scale because he is 30 feet from the ground. In addition, the platform for him to stand on is three feet wide… and doesn't have a guardrail."

This is the official kick off to the "What are you willing to do?" campaign that will run throughout 2014. The Salvation Army created this campaign to ask people what they will sacrifice to help another person. 

The nonprofit organization hopes this lights a fire within Mississippians and inspires them to think about and do more for others.

Family and friends are encouraged to come out Wednesday night from 4 p.m. to 8p.m. to support Captain Chapman. A live Christmas Camel will be on site for photo opportunities along with The Salvation Army Red Kettle inflatable for kids to play in, free hot chocolate, and live music!

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