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The digital marketing company announced today that Subaru will use its technology to bring their lifestyle tour to social media in real-time
CHICAGO, Jan. 14, 2014 /PRNewswire/ -- Chicago-based startup Tagkast today announced a new partnership with Subaru to use Tagkast's technology during Subaru WinterFest, a lifestyle tour stopping at some of the best mountain resorts across the country.
Tagkast enables attendees to share Subaru branded photos to their Facebook friends and Twitter followers directly from the events. Each photo shared through Tagkast reaches 200 to 300 of the attendee's friends, who can show off their skills while skiing or snowboarding at the WinterFest.
At Subaru WinterFest, attendees are able to demo the latest equipment from Nordica and LibTech, take part in ski and ride clinics, test skills in the Freeride Experience, and go home with some giveaways.
"At Subaru's WinterFest, attendees are demoing the latest equipment and participating in activities to further engage them with Nordica, LibTech, and Subaru," said Sean Strother. "With our efforts, Subaru can bring the WinterFest experience into the social arena, and invite even more fans outside of event attendees to engage with the brand. Typical event marketing offers limited social sharing, but with Tagkast, more than 60 percent of consumers will share the branded photos directly from the event, and Subaru will be able to track engagement with its target audience."
Using Tagkast, Subaru can dispatch professional photographers to take photos from WinterFest and offer a tablet for consumers to easily share photos – which have Subaru branding or links to company websites – with their social networks.
"Subaru believes in supporting the passions and interests of our consumers, and through sponsorship and event marketing, we are able to engage consumers face to face," said Tim Tagye, promotions and sponsorship manager for Subaru of America. "Tagkast presents a unique opportunity for Subaru within this space. Through Tagkast's efforts, we are able to engage consumers beyond just our physical event activation, and our message is socially amplified. We are able to create engagement with consumers more so than we ever have been."
Tagkast will socially amplify 8 of Subaru's WinterFest weekend events including Wisp Mountain, MD, Jack Frost Big Boulder, PA, Crested Butte, CO, Loveland, CO, Sierra at Tahoe, CA, Mt Hood, OR, Mt Bachelor, OR, and Timberline, OR.
Tagkast will also amplify Subaru's auto shows in Philadelphia and Detroit later this year.
Tagkast is a uniquely designed service that helps event marketers amplify live events through social media photo sharing. Tagkast's mobile photo sharing solution uses DSLR cameras to take professional photos of guests and allows them to view and share the photos through a connected tablet. Tagkast works with the world's best event marketers including Subaru, Mini USA, Clear Channel, Russian Standard, DFCBX, Indianapolis Motor Speedway, Common Ground, National Urban League and Jaguar.
Tagkast is venture-backed by prominent investors, including NLJ Investments, Lightbank and NEA.
For more information, visit tagkast.com.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts and accessories through a network of more than 600 dealers across the United States. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit media.subaru.com.
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