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New Technology Expands Accessibility of Ticket Sales to Park Guests
ORLANDO, Fla., Jan. 20, 2014 /PRNewswire/ -- Premier Attractions Management has selected accesso (AIM: ASCO) to provide online ticketing and eCommerce support for two popular Wet 'n' Wild water parks.
As it does at nine other leisure venues, Premier will leverage the accesso Passport ticketing suite's eCommerce solution at both Wet 'n' Wild Phoenix and Wet 'n' Wild Hawaii, which were purchased in November by CNL Lifestyle Properties and will be operated by Premier when the acquisition closes.
"Accesso has a proven track record with Premier Attractions and has delivered outstanding results at all the other parks we operate," said Hugh Eichelberger, COO for Premier Attractions Management. "Both of these Wet 'n' Wild properties require an online and mobile ticketing solution that offers a top notch guest experience while driving exceptional sales performance and Accesso Passport offers that track record and reliability."
accesso Passport will allow both parks to offer a comprehensive online shopping experience that includes advance sales of admission tickets, parking, meal vouchers, tours, merchandise, cabanas, birthday parties and more. It also will deliver increased guest conversion and commitment pre-arrival by integrating within the venue's current website and keeping guests engaged throughout their browsing process.
"We know that partners like Premier rely on a platform that can process huge guest demand while also being responsive enough to adapt to the constant changes in technology," said Steve Brown, accesso COO of North America and Europe. "We're honored that Premier continues to look to Accesso to provide our industry-leading eCommerce platform and look forward to supporting these outstanding Wet 'n' Wild properties."
accesso (AIM: ACSO) is the premier technology solutions provider to the global attractions and leisure industry. The company's patented and award-winning solutions drive increased revenue for attraction operators by significantly improving the most important part of an attraction visit: the guest experience. accesso solutions add value to operators at every point in the guest journey:
More than 140 attractions worldwide currently employ accesso technology – from theme parks, to water parks, cultural attractions and sporting events. accesso solutions are trusted by the majority of the leading names in the leisure industry, including Six Flags Entertainment, Cedar Fair Entertainment Merlin Entertainments, International Speedway Corporation, Palace Entertainment, Compagnie des Alpes, and Herschend Family Entertainment.
accesso is a public company, listed on AIM: a market operated by the London Stock Exchange.
About Premier Parks, LLC
Premier Parks, LLC operates theme and water parks throughout the United States including Elitch Gardens (Denver, CO); Wet 'n' Wild Phoenix (Phoenix, AZ); Wet 'n' Wild Hawaii (Kapolei, HI); Frontier City Theme Park and White Water Bay (Oklahoma City, OK): Nashville Shores Water Park (Nashville, TN): Ocean Breeze Water Park (Virginia Beach); Rapids Water Park (West Palm Beach, FL) and Clementon Amusement Park and Splash World (Clementon, NJ). Wet 'n' Wild SplashTown is operated by Premier Parks, LLC on a long-term lease from CNL Lifestyle Properties, Inc.
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