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SOURCE Choice Hotels International, Inc.
"The Easy Stop on the Road" Celebrates First Year of Green Program
ROCKVILLE, Md., Feb. 4, 2014 /PRNewswire/ -- Econo Lodge hotels, the brand known as the Easy Stop on the Road, will celebrate the one year mark of their Room to be Green program. A first of its kind initiative executed across the entire lodging portfolio, Room to be Green is designed to reduce environmental impact and waste, meet the changing expectations of today's environmentally conscious guests and potentially lower operational expenses, (including energy and water costs) at the property level.
The Econo Lodge brand, which is fully franchised by Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, is a leader among economy hotel brands for implementing mandatory Green initiatives throughout all its properties. As a result of its program, in the past year more than 830 Econo Lodge hotels helped reduce annual water usage by an estimated six million gallons and energy usage by and estimated twelve million kWh. Additionally, in tandem with American Forests, an organization dedicated to the protection and restoration of forests around the world, Econo Lodge planted one tree for each Econo Lodge currently opened.
"One year ago, this was just an idea and an announcement. I am so energized by the enthusiasm with which Econo Lodge operators have rallied around our Room to be Green project as we celebrate this brand milestone," said Craig Mustard, head of domestic brand management for Econo Lodge. "Their actions demonstrate that caring for the environment can be done at any level. You just have to start somewhere and we are eager to continue building on this program moving forward."
The Econo Lodge brand required every hotel to implement the Room to be Green program by Dec. 31, 2013. The program outlines three mandatory elements of its initiative:
"We take great pride in knowing that we are doing what we can to make a difference in our communities and in the environment," said Don Neuharth, owner of the Econo Lodge hotel in Osage Beach, Missouri. "By taking these small steps, Econo Lodge can make a real difference and is setting great examples for others."
In addition, the Room to be Green program offers extended Green options that each property may undertake, such as use of ozone washing machines, light dimmers, double-pained or thermapane windows, and rain water collection systems for exterior irrigation.
For more information about Econo Lodge, visit www.EconoLodge.com
About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels, representing more than 500,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2013, 371 hotels, representing more than 29,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 84 hotels, representing approximately 7,200 rooms, were under construction, awaiting conversion or approved for development in more than 15 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. All hotels are independently owned and operated.
Choice Hotels International offers the Choice Privileges® rewards program. With more than 19 million members worldwide, is one of the fastest growing hotel loyalty programs in the travel industry.
Additional corporate information can be found on the Choice Hotels International, Inc. web site, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International Inc.
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