The latest news article in a national publication is shining a major light on the City of Baton Rouge, says Mayor Kip Holden. Inside Delta's ‘Sky' magazine, is a multi-page spread on the culture, food and festivals that make up the capitol city. The mayor says this kind of exposure helps to attract more business to the area.
The article, titled ‘Baton Rouge is Booming' also details economic growth and the increase in jobs in the city.
"This has been one of the biggest things that's happened to Baton Rouge, in terms of publicity," said the mayor.
Holden says he was surprised when he boarded a recent flight and was complemented on the article. He says he had been interviewed by a business reporter about his life, but had no idea how much the article covered about the city.
Paul Arrigo, the CEO of Visit Baton Rouge, says right now the city is all over the national scene. United Airlines did a similar article in its ‘Inflight' magazine before the beginning of the year.
"A couple of weeks ago, the ‘New York Times' had a whole page on Baton Rouge," Arrigo said.
For Holden, this kind of exposure helps his sales pitch to get companies to locate here. Holden says his next trip will take him to a video game developer's conference, where he will be recruiting people who make games to come to Baton Rouge. Some of those people could see this article on their flights to the conference.
The story not only showcases what the city has to offer, but also can help bring in new events as well. For example, he points to the recent announcement of Baton Rouge hosting the Miss USA competition and Tuesday's announcement that the Walking Dead Escape will launch its 2014 tour at the River Center on April 24.
The tour, is an interactive fan obstacle course. Creators say it is based on the popular TV show. For about 40 minutes, "walkers" and "survivors" are taken through a realistic zombie apocalypse.
Holden says with Baton Rouge on the main stage right now, the city is poised for success.
"If you want to see what we're doing, look at this magazine," Holden said.
Tuesday, September 2 2014 5:28 PM EDT2014-09-02 21:28:36 GMT
The search is over for the missing Mississippi 17-year-old at the center of the weekend Amber Alert. Katelyn Beard's body was found Tuesday before noon, off of Darden road, near the scene of a morningMore >>
The coroner said her body had been dumped for at least two days, and she was shot in the head.More >>
Tuesday, September 2 2014 10:18 PM EDT2014-09-03 02:18:00 GMT
The Mississippi Highway Patrol has issued an Amber Alert for 17-year-old Katelyn Beard. She was abducted Saturday morning from between 6:00 a.m. and 7:00 a.m. from 4244 Lynda Street in Jackson. BeardMore >>
Katelyn Beard's body was found during a search by local law enforcement Tuesday morning. More >>
Thursday, August 28 2014 9:33 AM EDT2014-08-28 13:33:06 GMT
SPARTANBURG COUNT, SC (WYFF) - Fifteen children living in a double-wide trailer were put into protective custody and seven adults were arrested, according to the Spartanburg County Sheriff's Office. DeputiesMore >>
Fifteen children living in a double-wide trailer were put into protective custody and seven adults were arrested, according to the Spartanburg County Sheriff's Office.More >>
Tuesday, September 2 2014 10:17 PM EDT2014-09-03 02:17:29 GMT
Tracy Lynn Garner is being sentenced, Tuesday, in connection to illicit silicone buttocks injections that led to an Atlanta woman's death. Garner was convicted Friday evening after the jury deliberatedMore >>
Garner was convicted Friday evening after the jury deliberated for about five hours.More >>
Tuesday, September 2 2014 10:07 AM EDT2014-09-02 14:07:52 GMT
Labor Day weekend has a special significance for alligator hunters in Mississippi. A few days into the start of this year's hunting season, a record-setting 756-pound gator was caught by Robert MahaffeyMore >>
Labor Day weekend has a special significance for alligator hunters in Mississippi. A few days into the start of this year's hunting season, a record-setting 756-pound gator was caught by Robert Mahaffey of Brandon in the first weekend of the season.More >>
Tuesday, September 2 2014 7:39 PM EDT2014-09-02 23:39:10 GMT
(WMC) – Memphis police are the scene of a shooting where a woman was possibly shot in the head. This happened in the 900 block of East Raines Road, near Elvis Presley Boulevard on Tuesday morning. ThisMore >>
A Memphis mother of two was shot and killed by her estranged husband outside a Whitehaven day care center Tuesday morning. More >>
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