Political ads are often flashy and don't hold back on opinions.
If you listen closely, many of those lack approval from a candidate.
There's a difference in ads from candidates' camps and those that are called issue ads. Liza Looser with the marketing and PR firm Cirlot Agency says the ads are well-calculated.
"The Department of Defense would just really appreciate the strategy that goes behind everything that they do," said Looser.
There have also been issue ads at a local level. One commercial, aimed at Tony Yarber, was released in the recent Jackson mayoral race. His opponent Chokwe Antar Lumumba claimed his campaign had nothing to do with it.
Looser admits issue ads have a bias but claim their purpose should be to better inform the voters.
"A candidate can not be happy with what's going on but they have no control or recourse really to be able to get inside and intercede with that," explained Looser.
Political author and analyst Jere Nash isn't convinced those ad strategies are worth the large amounts of money.
"Voters have sort of gotten wise to them and don't put as much emphasis on the message that's coming in from independent campaigns that they do from messages put out by the candidates," Nash said.
He said it's usually super PACs, political action committees, behind them. Groups that, by law, should have no contact with the candidate's campaign.
Television stations are required to give equal time to ads by the candidates. That rule does not apply for these independent issue ads.
Tuesday, July 22 2014 6:52 AM EDT2014-07-22 10:52:07 GMT
The state's vehicle inspection law is now coming under closer scrutiny, with critics saying it's not necessary and unenforceable.More >>
Every day, hundreds of Mississippians get their cars inspected to make sure they are in proper driving condition. Also every day, hundreds of others don't. The state's vehicle inspection law is now coming under closer scrutiny, with critics saying it's not necessary and unenforceable.More >>
Tuesday, July 22 2014 10:15 PM EDT2014-07-23 02:15:18 GMT
The body of an unidentified man was found inside an 18 wheeler, Tuesday night. It happened at the weigh station on Interstate 20 westbound in Warren County. The State Highway Patrol and Warren CountyMore >>
MDOT enforcement officers went to check out a suspicious vehicle that had not moved all day. More >>
Tuesday, July 22 2014 6:10 PM EDT2014-07-22 22:10:35 GMT
(WMC) - Horn Lake, Miss. police say 26-year-old Stephanie Scott was given a summons to appear before a judge after her 6-year-old daughter was found home alone. Police say the little girl called 911 becauseMore >>
Horn Lake, Miss. police say 26-year-old Stephanie Scott was given a summons to appear before a judge after her 6-year-old daughter was found home alone. More >>
Wednesday, July 23 2014 9:22 AM EDT2014-07-23 13:22:41 GMT
As this Youtube video shows, on July 17, the Ohio-based pro-life group Created Equal demonstrated in front of Mississippi's only abortion clinic, located in Jackson. They were given the go-ahead from policeMore >>
A pro-life group called Created Equal plans to file a Temporary Restraining Order against the city of Jackson this week, and a lawsuit might follow. It's due to what can be seen in a Youtube video from July 17.More >>