Rootz Wireless Technology - Business Matters - - Jackson, MS

Rootz Wireless Technology - Business Matters

Some young innovators want to change the way the world listens, and at Rootz Wireless Technology they are doing it by revolutionizing headphones.

Rootz Inc. founders Courtland White and NeKeima Mitchell took what they learned in the entrepreneurship and professional development program at Jackson State University and a once-in-a-lifetime internship in China to jump into the e-technology world. Those experiences, complemented by their creativity and ingenuity, inspired their invention: the "Smart Listening Device".

White explained why he believes his SLDs will change the way audio is delivered.

"The first headset that comes integrated with an Android media player," White said. "So, it has the Google Play market, it has Wi-Fi, it has Bluetooth."

The user can download apps to the device and you can even take the SIM card out of your Android device and insert it in Rootz SLDs.

As for the device's originality White has the patent from the U.S. Patent & Trademark office to prove it. The prototype was engineered by White and his brother, Chris White. Industrial designers at world renowned Frog Design in Germany are putting the finishing touches on the product right now.

"We're actually in the process of creating it and it will be finished in about three weeks," White outlined. "That's when we're launching our crowd-funding campaign online to raise money to actually bring it to market."

The Rootz team hopes to raise $50,000 on Indiegogo. Mitchell, the company's vice president hopes the real-time World Wide Web embraces their creation and its possibilities.

"Change the way people listen to audio period, because I believe this product, not only does it touch the music market you can also put it in the educational system," Mitchell said.

The crowd-funding campaign launches on June 6th, which will be a day White and Mitchell can see their vision take one more step toward becoming a reality. It will also allow the Rootz Inc. founders  to look back at how much they've grown, from grassroots to serious E-tech player.

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