Jason Welch and Steven Nelson have been celebrating six months in business at their Mendenhall office. A milestone considering their vision for southern influenced apparel started two-and-a-half years ago when they met as admissions counselors at the University of Mississippi.
In addition to their full-time jobs they used their spare time to put their degrees in business and marketing to use by launching "The Good South".
Welch defined what The Good South means to him and what he wants to promote through their clothes.
"We want it to celebrate all the good things about the south," Welch said. "From the good style to the good people."
Their t-shirts and caps provide some southern comfort, but A hallmark of that style in their eyes is the bowtie. A piece that Nelson says is "quintessentially southern".
"It's a conversation starter," Nelson said. "If I see somebody wearing a bowtie then I will ask them about it and vice versa."
Welch and Nelson design every tie and hand-pick the fabric. Then the ties are handmade in the south with Mississippi Delta inspired cotton.
While they are excited about their business venture they have not forgotten about their ties to higher education. Which is why they started The Good South scholarship.
"Well over 600 applicants and we awarded $250 scholarships to four students across the south," Nelson said.
The duo is excited to be partnering with aspiring students, such as Madison's Olivia Dear, to lighten the financial burden of college. Like the students they award they hope their company has a bright future by one day moving beyond the virtual racks of online retail.
"It is definitely our goal for people to go into a store and pick-up our bowtie and see the craftsmanship," Welch said. "Would be very special to us."
Not in stores yet, you can find "The Good South" online to purchase apparel or get information about scholarship opportunities on their website, thegoodsouth.com.