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SOURCE Geneva Watch Group
Geneva Watch Group Appoints Another Seasoned Marketing Executive to Drive Brand Awareness
NEW YORK, June 11, 2014 /PRNewswire/ -- Geneva Watch Group announced today that it has appointed Claire Powell as Executive Vice President of Marketing. Powell has significant experience in brand building, product development and general management across apparel, consumer packaging goods and beauty categories.
Powell is a seasoned marketer with a strong history of driving brand awareness. Her marketing roles have included directing the Bali Intimates brand (re-launching it under the "live beautifully" platform), and leading the Champion brand for five years driving double digit growth through a renewed brand positioning and activation strategy. This led to a position as General Manager of Champion Activewear, a $600MM business unit of Hanesbrand Inc. The opportunity to expand into new categories took Powell to California to work for Schiff Nutrition where she ran four nutritional supplement brands including Airborne and MegaRed with a combined advertising/marketing spend of $100MM.
Most recently, Claire was Chief Operating Officer of American Giant, an ecommerce apparel brand in San Francisco. During the organization's rapid, start-up growth phase, Powell successfully established the brand architecture and product development structure.
"With Claire's strong background and experience we are delighted to have her leading Marketing at Geneva," says CEO Kevin Hall. Powell shares that enthusiasm. "This is a family of strong brands bolstered by a talented team of passionate individuals," comments Powell. "I'm excited to join an organization that has so much potential for growth and wants to excel through building brands."
Powell's appointment further strengthens Geneva Watch Group's commitment to building brands by leveraging the experience of seasoned marketers such as Powell and Hall. Chairman of Geneva Watch Group, Simone Binda, states, "By moving marketing to the forefront we are confident in our ability to sustain our growth and continue as a global market leader."
Powell graduated from Oxford University with a BA and MA in Mathematics and also holds a MBA from Duke University. She is originally from England but is now a dual citizen of both the UK and US.
About Geneva Watch Group:
Founded in 1974, Geneva Watch Group is a global leader in the design, manufacturing, and distribution of digital and analog watches and clocks. The company creates timepieces under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Sperry Top-Sider, Tommy Bahama, Ted Baker London, and Zoo York. Geneva Watch Group also produces its own proprietary brands including Freestyle, a performance watch brand for active and outdoor enthusiasts; Gametime, which provides team sports logo watches for the NFL, MLB, NBA, NHL, and major universities; and luxury watch brand Breil. In addition to creating timepieces under license for esteemed brands and its own, Geneva Watch Group also designs and manufactures watches and clocks under private label for most of the world's largest retailers.
For more information, please visit www.genevawatchgroup.com.
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