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Julie Wenger and Tania Haigh of McDonald's along with Laurel J. Richie of the WNBA "Take the Cake" at this year's M2W® - The Marketing to Women Conference in Chicago.
Chicago, IL (PRWEB) July 02, 2014
Julie Wenger, Sr. Director and Tania Haigh, Manager, Family Marketing, McDonalds and Sweta Kannan, Strategy Director of their agency, DDB, plus Laurel J. Richie, President, Womens National Basketball Association were all voted best speaker by the marketing executives who attended the 10th Anniversary M2W® The Marketing to Women Conference, May 6 & 7, 2014, Chicago Cultural Center. The award called, You Take The Cake, is given annually to the speaker or speakers, who have presented the best insight and information about how to improve sales and marketing results with todays women, according to Nan McCann, M2W® producer, or as I frequently say, the speakers youd like to take back to the office with you!
Laurel spoke about the opportunities of marketing the WNBA, with a focus on reaching women with the right message at the right time. The McDonalds team shared elements of their highly successful W.O.W. Winning Over Women campaign, McCann explained. M2W® is annually attended by Fortune 1000 marketing executives and their advertising, marketing, promotion and public relations agencies.
Both the Family Marketing Team of McDonalds and the WNBAs Laurel Richie gave the marketers the exact information and inspiration they need to improve their outreach to todays women. They added so much to this milestone tenth anniversary of M2W®s, McCann said. In addition this years program included over 30 other speakers and presentations from category leaders as diverse as Harley-Davidson, BlogHer, CorningWare, Vixen Vodka, Lifetime, the Girl Scouts, WebMD and Yahoo!.
M2W® is designed to teach marketers how to build better business with women who control 85% of all consumer spending in virtually every product category, according to McCann. The audience typically includes companies as diverse as Samsung, Hilton; Aetna, Red Robin; BET, Kraft Foods, Ford, GM, J&J, Kellogg, Brown-Forman, Walgreens, Nestle; Wells Fargo, NBA, Burton, LOreal, Hershey and Whirlpool. They attend because they recognize the brand-critical importance of reaching women.
M2W® 2014 was presented by Associate Sponsors: M Booth; World Kitchen; iProspect; Harley-Davidson; McDonalds; WebMD; Female Factor; TrendSight Group; Branderati; Blissful Media Group; YWomen; BlogHer; Insight Women; Lifetime; Workshop Sponsors: Yahoo!; Fletcher PR; Graphic Packaging International; Showcase Sponsors: Ketchum; Vixen Vodka; Initials; WNBA; eHealthcare Solutions; Pasta Chips; Barbie; true(X)media; Piqora; May Designs; Boom! Marketing; Video Content Resource: Snippies; Official Bookseller: PMP; Media Sponsor: Todays Chicago Woman. M2W® 2014 proudly supported the Girl Scouts of the USA.
For complete conference schedule and information visit: http://www.m2w.biz or call 860.724.2649 x13. M2W® is produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109. PME® http://www.pme-events.com is a sales and marketing agency with a special emphasis on events.
For the original version on PRWeb visit: http://www.prweb.com/releases/2014/07/prweb11990834.htm
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