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SOURCE Strategy Analytics
Policy Engagement will Drive New Mobile Service Evolution, Delivering Personalization and Control in Real Time on the Device
BOSTON, Aug. 6, 2014 /PRNewswire/ -- Policy engagement will drive the next big move in mobile service evolution, delivering personalization and control to smartphone users right where they need it-on the device-according to the Strategy Analytics Wireless Network & Platforms (WNP) service report, "On Device Customer Engagement: Putting Policy and Analytics in the Hands of the Mobile User." Extending network intelligence, policy control and charging (PCC) and analytics to the device to create a more engaging and relevant experience for consumers positions mobile operators to improve margins in the face of strong competition.
Click here for the report: http://sa-link.cc/BY
Key findings from the report:
Susan Welsh de Grimaldo, Director, Wireless Operator Strategies said: "Mobile operators require enhanced tools to engage their customers in real-time right on their devices to provide them with the control and personalization they want. Solutions for on-device, in-line engagement drive incremental increases in ARPU, reduce the cost of customer care, and improve customer satisfaction. These in turn lower churn and increase referral rates to drive subscriber net additions."
Sue Rudd, Director, Service Provider Strategies, commented: "With 'Policy Engagement', operators have an opportunity to become a partner with their customers as a value added provider of a curated, customized experience that puts the user in control."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
US Contact: Susan Welsh de Grimaldo, +1 617 614 0724, firstname.lastname@example.org
European Contact: Phil Kendall, +44 1908 423620, email@example.com
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