It all began July 8, 1940. Seventy-five years ago, Mac Baldwin purchased Beatty Street Grocery. It was not a restaurant then. It was a grocery store.
Carolyn Massey says her daddy eventually had to transform Beatty Street.
"When Jitney Jungle came in, the corner groceries went out," said Massey.
So Baldwin started making and selling sandwiches.
"I know the sandwiches, like baloney and liver cheese, sold for a dime," added Massey.
But it was the hamburger that began to make Beatty Street a household name in the late 1950s.
"A man walked in and saw Daddy frying something for mother because she wouldn't eat a sandwich and they said 'will you sell me one'," Massey said. "And there was the idea for the hamburgers."
Beatty Street burgers are the most popular food on the menu. People love the taste and the prices.
"It sho' is a bargain!" said diner Howard Jones.
Wednesday, on the store's 75 anniversary, select prices take a further dive to celebrate the milestone.
Baldwin's granddaughter, Mary Harden credits the customers for the longevity.
"It's hard to make ends meat," Harden said. "But we've got great customers, great people that come in, loyal customers coming in."
Memorabilia adorns the walls of Beatty Street Grocery. For instance, the hand-written transfer of ownership. The store was purchased for $250. Massey says it is the original deed.
"Yes, ma'am, said Massey. And they didn't have a lawyer. They just signed it."
A gentleman's agreement that has turned into legacy for Baldwin's family.
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