Foursquare data reveals America's shifting tastes - - Jackson, MS

Foursquare data reveals America's shifting tastes

Infographic from Foursquare Infographic from Foursquare
JACKSON, MS (Mississippi News Now) -

Foursquare, a social search and discovery app, is using its users' data to highlight to create its report, What America Ate, Drank, and Saw in 2015

User check-ins and reviews on Foursquare were used to create the month-by-month infographic, highlighting trends and popular locations. 

Fried chicken sandwiches are in vogue, along with McDonald's All Day Breakfasts. America is less enamored of food trucks, with visits declining by 21 percent.

Poke, a Hawaiian marinated raw fish and avocado salad, is gaining popularity on the west coast. 

Foursquare predicts that Latin flavors will be big news in 2016, as mentions of Latin staples and visits to Caribbean, Cuban, and Peruvian restaurants are on the rise.

When it comes to beverage choices, America still enjoys artisanal coffee (cold-brew and affogato style), but has branched out into Asian favorites "bubble" (boba) tea and matcha, a high-quality powdered green tea rich in antioxidants.

The U.S. saw 147 new distilleries open in 2015, with small batch liquors entering the market and bolstering the craft cocktail craze.

However, some Americans will settle for green beer: Foursquare data shows that the Saturday before St. Patrick's Day was the most popular day for bar visits in 2015.

Foursquare's data also marked interesting trends around major events. In the days leading up to the big game, New England Patriots fans were more optimistic, shopping and eating out nearly twice as often as usual, while Seattle Seahawks fans were more frugal.

The day before Thanksgiving was the most popular Wednesday of the year for going out, with friends gathering to drink before the relatives arrive. This year's Pre-Game Wednesday saw a 59% increase in bar visits over the previous Wednesday.

Pope Francis helped provide context to another data point: before the pontiff's historic visit to the U.S., church attendance spiked 20 percent.

See the full infographic set on Foursquare's website.

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