Southern Farm Bureau, Batson launch infant book drive - MSNewsNow.com - Jackson, MS

Southern Farm Bureau, Batson launch infant book drive

JACKSON, MS (Mississippi News Now) -

Southern Farm Bureau Life Insurance Company has partnered with the Blair E. Batson Children’s Hospital at University of Mississippi Medical Center to start "Literacy for Little Ones", a neonatal reading drive. 

Research shows that babies whose parents and caregivers read to them turn out to be better readers themselves, and for babies born prematurely, hearing stories aids neurological development. 

"Literacy for Little Ones" will place a new children’s book with each baby in the neonatal intensive care unit (NICU) at UMMC every month for up to 12 months.

The kick-off event will begin Jan. 25 at 1 p.m. in the lobby of UMMC's Wiser Hospital for Women and Infants. 

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