City with soul gets an anthem - MSNewsNow.com - Jackson, MS

City with soul gets an anthem

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Source: Visit Jackson Source: Visit Jackson
Source: WLBT Source: WLBT
Source: WLBT Source: WLBT
Source: WLBT Source: WLBT
JACKSON, MS (Mississippi News Now) -

This week the city of Jackson received it's own song.  A theme song designed to promote tourism. Jackson musician and singer Adam Collier was commissioned by Visit Jackson to create the tune, as part of a marketing campaign for the city with soul.

The song is called 'My City, City With Soul'. Their hope is that the music video attracts visitors to the capital city, especially Millennials..

Yolanda Clay-Moore with Visit Jackson said, 
"They have spending power expected in 2017 of about the tune of 200 Billion Dollars," said Yolanda Clay-Moore with Visit Jackson. "And we want to capture some of those dollars in our city."  

Visit Jackson is funded through the restaurant and hotel tax. The video showcases several recognizable Jackson locations and events. It's creators hoped to share Jackson's music history, with images and melodies that portray life in modern times.

The songwriter and performer, Adam Collier said, 

"Jackson is an authentic place," said songwriter and performer Adam Collier. "Everybody that comes here, cause I talk to people from out of the country that come here, and they say that's why so many people end up living here because they say man it is something about this place, its special."

Pulling off the video was no small feat. It took 8 weeks and several hours to shoot. They visited 244 locations around the city.

Although it's designed to attract visitors they're hoping locals watch, and make this tune, their hometown theme.

Go check out the video for yourself.

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