The day before Thanksgiving is being dubbed by some as "Blackout Wednesday". Years of historical data suggest this may be the heaviest drinking day of the year.
Nathan McCarty owns Briarwood Wine and Spirits with his wife. This is the store's 50th year in business.
"Thanksgiving Eve, Christmas Eve, and then New Years Eve are our three busiest days," said McCarty.
Blackout Wednesday, or "Drinksgiving" is a holiday tradition for many.
But MHP says they cannot emphasize this enough: If you're going to be drinking, make sure you have a designated driver.
"As law enforcement officers, the worst part of our job is making that knock on the door to notify a loved one that a family member is not coming home," said Captain Johnny Poulos with the Mississippi Highway Safety Patrol.
Origins Recovery Centers ranks Blackout Wednesday as potentially an even bigger party night than St. Pattie's Day and New Year's Eve.
Employees at Briarwood Wine and Spirits got to work at 7:30 in the morning to start unloading crates, and they said someone was pulling on the door as early as 8 o'clock. Mississippi law states they can't open till ten, so they had to turn the customer away.
"It's just been kind of hectic," added McCarty. "Yesterday was kind of busy, then today is like, super crazy, and then Friday will be just kind of normal."
Triple-A says there are more than 400 traffic deaths across the nation each Thanksgiving weekend.
"We have checkpoints in place to try to combat that, to try to remove impaired drivers off the road," warned Captain Poulos.
MHP says drinking is perfectly fine! Just make sure you're safe about it.
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715 South Jefferson Street
Jackson, MS 39201