FDA is cracking down on teen access to Juul devices - MSNewsNow.com - Jackson, MS

FDA is cracking down on teen access to Juul devices

You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT
You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT
You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT
You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down. Source: WLBT
JACKSON, MS (Mississippi News Now) -

You may have heard about a growing trend called "Juuling". The form of vaping has become popular with teens. The FDA effort is now cracking down.

YouTube will quickly open your eyes to the JUULING trend, but because the devices are so small and discreet, it wasn't an easy catch for schools.

Madison Central High School's principal admits they've had an uptick in finding Juuls.

CONSIDER THIS: Juuling

"Traditional e-cigarettes had more smoke or vapor," said principal Austin Brown. "And these quite honestly do a pretty good job of hiding the smoke and the vapor. So, we've had to be a little extra aware. I think a lot of them see it as, I'm not smoking cigarettes and therefore I'm doing something safe."

The flash drive-like device has a pod that has is the equivalent amount of nicotine as a pack of cigarettes. Vape shop owners like Bill Wikstrom say their original intent was to help smokers kick the habit.

"It's very high nicotine," explained Wikstrom who owns Vaporized, Inc. and serves as president of the Mississippi Vaping Advocacy Association. "It's five percent and that's very comparable to some of your patches that are out on the market, Three to four percent  It's just a matter of how it's delivered."

RELATED STORY: JUULING: Popular among teens, new way to take a puff

Wikstrom says Juul gained popularity with college students who could no longer light up on campus, but says any legitimate business is carding buyers.

"It's being regulated as an adult industry," said Wikstrom. "We are not, the vast majority of people out there, are not out to target children. It just makes absolutely no sense. Why would you destroy a huge investment to target children?"

And that's why the FDA is cracking down. In Tuesday's statement, it noted that it's going after eBay since many teens seem to be getting their hands on Juuls through resellers online.

"Will kids work at trying to get stuff they can't have? Absolutely," noted Wikstrom. "Everybody was a teenager at one time or another trying to get stuff they knew was for adults only. We've just got to do a better job of staying on guard and protecting it."

Juul has announced a multimillion dollar research investment in youth tobacco products. The company's also advocating to raise the age to buy tobacco products up to 21.

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