Genuine MS: MDAC introduces new state branding program - - Jackson, MS

Genuine MS: MDAC introduces new state branding program

JACKSON, MS (Mississippi News Now) -

Commissioner of Agriculture and Commerce Andy Gipson has officially announced Genuine MS, the Mississippi Department of Agriculture and Commerce’s new state branding program.

"This is going to connect the buying public with Mississippi farmers, with producers, with manufacturers," said Gipson. "Those who are crafting great foods made right here in Mississippi."

The program was developed to identify and promote products proudly created or produced by Mississippi farmers, artisans, entrepreneurs and manufacturers.

The Genuine MS website serves as a centralized location, featuring members’ products while connecting consumers across the globe with the people and places that grow, raise, craft and make them.

The program allows member companies to share their unique stories in an effort to increase consumer awareness of their products.

Lawrence Wagner and his family own and operate Two Brooks Farm in Sumner. It's one of the four inaugural Genuine MS companies.

"We grow, we mill, we package and anything else.. we do all on the farm," said Wagner. 

His products, soy beans and rice, are sold to retailers throughout Mississippi. Many of which make their way overseas to countries like China. 

"It's really nice to be able to have a program such as Genuine MS to really distinguish the Mississippi products out there," he said. 

Using social media like never before, companies will be able to create an online profile and they can share their stories and philosophies on the website.

There are four classifications of membership determined by the members’ products in the program: grown, raised, crafted and made.

The grown classification consists of farmers who grow everything from produce, nuts and row crops to horticulture and timber in Mississippi. 

The raised classification consists of farmers, ranchers and aqua-culturists, with animals and aquaculture products raised in Mississippi or those selling products from animals and aquaculture products raised in Mississippi.

The crafted classification consists of crafters whose products are hand-created in Mississippi from agricultural products, which includes specialty foods and beverages and pet and artisan products.

The made classification consists of manufacturers whose products are 51% or more manufactured in Mississippi to benefit agriculture.

Genuine MS also offers an associate membership status for those who support agriculture.

“The Mississippi Department of Agriculture and Commerce created Genuine MS in an effort to tell the stories of hardworking, creative Mississippians and their products,” said Gipson. “We want consumers, not only across Mississippi but around the globe, to know what Mississippi has to offer.”

Members have a profile on the website that contains information about their products, the stories behind them, photos, contact information, links to their direct websites and social media accounts, and a listing of places to purchase.

“By supporting Genuine MS, you are supporting your neighbors and communities,” said Gipson. “Our local farms and businesses not only provide great products, they provide their communities with jobs and economic development opportunities. I am proud to be Genuine MS. Are you?”

If you are interested in joining Genuine MS, visit their website and submit the online application for genuine member or associate member.

Members pay an annual membership fee of $75, which is used to promote the program.

For more information, visit or contact the Mississippi Department of Agriculture and Commerce’s Market Development Division at 601-359-1159 or by email.

Follow Genuine MS on Facebook and Instagram or Twitter at @GenMississippi.

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