Results #2 - MSNewsNow.com - Jackson, MS

Katrina Response Poll

Results #2

Respondent Demographics - WLBT3 News Poll #2 - October, 2005

19. What is your gender?

 

          47% 1. Male

          53% 2. Female

20. Which of the following age groups are you in?

          24% 1. Under 35 Years old

           16% 4. 55 - 64 years old

          28% 2. 35 - 44 years old

          7% 5. 65 years or more

          25% 3. 45 - 54 years old

21. Do you consider yourself mostly a Democrat, a Republican, or an independent?

 

         39% 1. Democrat

         50% 2. Republican

         11% 3. Independent/Other

22. What is your racial or ethnic background?

          40% 1. Black

          58% 2. White

          2% 3. Other

23. What is your approximate annual household income?

          8% 1. Under $15,000

         23% 4. $50,001 - $75,000

          13% 2. $15,000 - $25,000

         20% 5. Over $75,000

          36% 3. $25,001 - $50,000

 

24. Is it OK to post your comments anonymously on our wlbt.com website?

 

          78% 1. Yes

          10% 2. No

          12% 3. Did not make any comments

 

25. Would you like to take part in more polls like this in the future?

 

          75% 1. Yes

          25% 2. No

 

26. Would you be willing to appear on camera for an interview with a WLBT3 news reporter?

 

          25% 1. Yes

          75% 2. No

 

 

Survey Background Facts

Dates of Interviews:       September 26th - October 5th, 2005

 

Number of Interviews:  412 Residents of WLBT3 Service Area

Conducted Online by:   Hertz Research, Petaluma, CA

How the WLBT3 News Poll was Conducted and Potential Sources of Error

The WLBT3 News Poll was conducted online by Hertz Research of Petaluma, California.  In order to create a sample as representative of the WLBT3 serive area as possible, the results for each poll are statistically weighted using a variety of demographic factors provided by respondents. These statistical weighting procedures also take into account differences between groups of people who tend to use or not use the Internet.

Regardless of methodology, all polls are potentially affected by a number of factors that may influence their accuracy. A common source for survey inaccuracy is sampling error. The number of respondents largely determines sampling error. Statistical theory indicates that in the case of a poll with this sample size (412 Total Interviews), 95 percent of the time the results of a survey of this size would be the same as interviewing the entire population of the WLBT3 service area, give or take approximately five percent. This is not a probability sample.

However, other sources of error also can impact the accuracy of poll results conducted online and with other techniques. These include but are not limited to the percentage of the population choosing to participate, the likelihood a possible respondent is at home or connected to the Internet, the wording, and ordering of questions, and the techniques used to determine possible survey participants and likely voters. The cumulative impact of all of these potential sources of error is impossible to assess precisely.

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