Gone are the days of the loose ''tent'' tops and poorly fitting clothing, now, more women are opting for tighter, trendier maternity clothes.Mom-to-be Becky Bridge said that she’s not planning on wearing what would be considered “maternity wear” in the past.“I’m wearing more tank tops and stuff, because it’s summer,” said Becky Bridge. Mommy & Me owner Lori Turner said gone are the days of the mommy mu-mu.“Now, people are looking for more up-to-date, more in style clothes. They want a snug fit to show off their beautiful bellies,” said Lori Turner. Moms-to-be can be seen wearing tight t-shirts, tank tops, skirts, and capris.“They’re wanting something that doesn’t look like what we had 10 or 15 years ago. They don’t want these big, huge shirts that make them look bigger than what they are,” said Turner. “I just don’t think it’s very flattering. I mean, you’re already pregnant with this big, huge thing in your stomach, you might as well wear something that still looks good on you,” said Bridge. Pregnant women are happy to show off the fact that they're expecting.“I think they’re happy. They’re excited to be showing off their baby,” said Jessica Barrera. While comfort and style are two major points, another reason for the shift may be the trend setters.“I think it’s mostly to do with celebrities and stars today. They’re showing it off more. They’re wearing clothes that show off they’re pregnant. It’s sexy. It’s nice to be pregnant,” said Bridge. This new trend has really taken off in the last couple of years.“Even stores now are trying to keep up with the newer fashion, instead of what you would find a couple of years ago,” said Turner.
It’s not just maternity clothes that are changing, accessories are changing as well. Many diaper bags are now “fashion friendly”, using bright colors and streamline designs.